Picsart makes launches AI-powered ‘Smart Background’ feature

GaryPageau
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Picsart launch of Smart Background, a tool designed for product photography. This feature seamlessly integrates with Picsart’s all-in-one creative suite, turning simple product shots into beautiful marketing assets—and campaigns—in seconds.

Smart Background is an AI-powered photography studio that understands the subject, suggests custom backgrounds, and adds realistic drop shadows and other contextually-aware elements. The result is any simple product shot can become campaign imagery to use on popular seller platforms such as Etsy, Depop, TikTok, Instagram, Amazon, and more.

“With the launch of Smart Background, Picsart is revolutionizing access to high-quality content creation from a single product photo,” said Hovhannes Avoyan, Founder & CEO of Picsart. “Now everyone can create photoshoot quality right from their phones to use for endless content creation and campaigns. Whether you’re setting up an Amazon store or creating an email to promote your small business, Smart Background combined with our suite of editing tools, gives you an entire marketing studio in your pocket.”

Smart Background is now available as part of Picsart’s suite of 20+ tools for marketers announced late last year.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.